The Pitch Financial Group has assisted with navigating financial planning for three generations. In 1955 Irvin Pitch began a career with Sun Life, he established the Pitch Financial Group in 1979 to expand the financial planning services available to his clients.

After practicing law for several years, Irv’s son, Raymond, recognized that his legal background would be an asset in helping the growing number of professional families in the Greater Toronto Area with financial planning, and he joined the Pitch Financial Group in 1987. In 2019 the third generation, Jeffrey, chose to follow in his fathers’ footsteps and join the family business.

The Pitch Financial Group is unique in the ability to offer three generations of continuity and service. Each generation is motivated by building strong relationships with people, learning about their background, families, and business.